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Marketing
Showing all 9 results
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Advertising: Concepts, Campaigns and Copy
R6,900.00This Skill Set covers the art of crafting impactful ads across diverse platforms, emphasizing essential groundwork, authentic consumer relationship building, and utilization of various formats. Key strategic elements include identifying opportunities, setting objectives, budgeting, and evaluating campaigns. The Skill Set also delves into writing for specific platforms such as print, radio, TV, in-store materials, catalogues, and digital media. Hone your research, planning, and writing skills to adeptly tackle client briefs and succeed in the dynamic world of advertising.
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Brand Management
R6,900.00In this course, you will learn about a brand’s life circle, which involves brand building, meaning creation, management, and sustainability. Additionally, you’ll gain insights into the identity and psychology of effective branding and explore global/local strategies and multi-brand portfolios. You will attain a long-term perspective on brand value and the future.
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Digital Marketing
R6,900.00This 10-week online short course in Digital Marketing will introduce you to the exciting world of digital (online) marketing, including content marketing, search marketing, digital push marketing, social media marketing, video marketing, and affiliate marketing.
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Getting Started with Brand Management
R6,900.00This Skill Set offers a comprehensive guide to brand management within the South African context. It highlights the brand manager’s pivotal role in strategy selection, design, sustainability, and auditing. The exploration extends to understanding brand equity, models, and methods for building brand value. Gain in-depth insights and practical knowledge essential for effective brand management in the dynamic South African market.
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Introducing Advertising
R6,900.00“Introducing Advertising” is a fundamental guide offering invaluable insights into the advertising industry. This Skill Set covers advertising basics, agency operations, the role of copywriters, marketing communication tools, and persuasive writing skills. Focus on communication processes, marketing communication planning, market segmentation, target marketing, the creative process, advertising media, and the link between advertising and branding. Explore the role of the advertising manager and measurement of advertising effectiveness. This comprehensive Skill Set is essential for students seeking a foundational understanding of the advertising field.
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Marketing Management Basics
R6,900.00Delve into marketing management principles with this comprehensive Skill Set. It explores various facets, including the marketing environment, mix, strategy, public relations, and mass communication. Gain fundamental competencies crucial for the development and evaluation of effective marketing plans. Additionally, navigate the strategic landscape of digital marketing to round out your understanding of contemporary marketing practices. This holistic approach equips you with a well-rounded foundation in marketing management, preparing you to address the dynamic challenges of the field.
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Media Law and Ethics
R6,900.00Media Law and Ethics provides a thorough exploration of the intersection between legal frameworks and media practices. It covers South African and international laws, focusing on constitutional impacts, criminal law, explicit content regulations, and journalistic ethics. The text details the Protection of State Information Bill, emphasises media obligations in protecting freedom of expression, and discusses ethical issues such as defamation and privacy. This comprehensive guide prepares students to navigate the complex legal landscapes influencing modern media operations.
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Public Relations: Principles and Practice
R6,900.00This course delves into PR’s role in integrated marketing communications (IMC). It covers theoretical aspects and practical exercises, offering a global perspective with a focus on digital communication strategies. Learn to plan and execute PR programs, including research, budgeting, team management, digital technologies, and evaluation. This is an invaluable companion for PR professionals and students alike.
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Social Media: A labour law perspective
R6,900.00Social Media: A Labour Law Perspective explores the complex interplay between social media and employment law, highlighting evolving legal challenges and employer risks like defamation and vicarious liability. The textbook examines how constitutional rights such as dignity, equality, privacy, and freedom of expression interact with social media in the workplace. It provides in-depth analysis of employer and employee interests, offering insights into effective social media policy implementation. This guide equips students with practical knowledge to navigate and manage social media within legal frameworks effectively.