Starting Up: Entrepreneurship in the Global Context

Starting Up: Entrepreneurship in the Global Context equips readers with the essentials of launching and managing start-ups in a globalised market. Covering foundational theories and practical applications, the book explores the creation of innovative business models, strategic planning, and effective scaling strategies. It delves into financing options, team leadership, and navigating legal and ethical challenges, providing entrepreneurs with the tools needed to succeed internationally. Essential reading for aspiring entrepreneurs aiming to make a mark in the global business landscape.