Practical Entrepreneurship in South Africa

Practical Entrepreneurship in South Africa equips students with essential skills to become successful entrepreneurs. The textbook explores the entrepreneurial journey from concept to execution, including product development, business planning, and marketing. It also delves into the practical aspects of running a business, such as financial and operations management, HR, and compliance with legal standards. By the end, students are prepared to launch and manage their ventures confidently, understanding both the challenges and rewards of entrepreneurship.