Introducing Advertising (IA)

“Introducing Advertising” is a fundamental guide offering invaluable insights into the advertising industry. This Skill Set covers advertising basics, agency operations, the role of copywriters, marketing communication tools, and persuasive writing skills. Focus on communication processes, marketing communication planning, market segmentation, target marketing, the creative process, advertising media, and the link between advertising and branding. Explore the role of the advertising manager and measurement of advertising effectiveness. This comprehensive Skill Set is essential for students seeking a foundational understanding of the advertising field.