Starting Up: Entrepreneurship in the Global Context

You can start studying this course at any time of the year as soon as you have completed your registration, you can get started. There are no specific registration dates!

This course contains a CourseBookTM, which is an innovative fusion of the traditional textbook and online course, combining quality educational content with an interactive, social learning experience to promote success. The course has been broken into three Study Phases (please see below). At the end of each study phase, there is a quiz that you are required to complete.

1. Study Phase 1 Quiz:
   • Big ideas in an even bigger world
   • It starts with a vision
   • Recognising a global start-up opportunity
   • Social problems as golden opportunities
   • Crafting a global start-up model
2. Study Phase 2 Quiz:
   • Will it work: Global feasibility
   • Scoping out the competition
   • Putting the global business plan on paper
   • Financing your global start-up
   • Forming and leading a global team
3. Study Phase 3 Quiz:
   • Leadership, the law and ethics
   • Creating and marketing your brand
   • Measuring up
   • Scaling your start-up

Work through the workbook. At the end of each Study Phase, there is a quiz to complete. You need to complete and pass each of the quizzes with a minimum of 70% to get a certificate. No restrictions on your attempts.

After completing this course, you should be able to:

• Differentiate local and global entrepreneurship, and discuss global entrepreneurs’ importance, mindset, and key characteristics.
• Outline the global entrepreneurial process, and explain the importance and development of entrepreneurial vision and mission.
• Identify sources for start-up ideas, and discuss creativity, innovation, and opportunity recognition in the global context.
• Define social entrepreneurship, differentiate it from commercial entrepreneurship, and discuss hybrid ventures and corporate social entrepreneurship.
• Evaluate the relationship between business models and plans, and create a global business model canvas (BMC).
• Conduct a feasibility analysis for global start-ups, discussing its components and importance.
• Discuss the importance of macroenvironmental scanning and competitive analysis methods for global start-ups.
• Create a global business plan, develop an elevator pitch, and prepare a business plan presentation.
• Evaluate different funding options for global start-ups, including legal considerations and implications.
• Discuss roles within a founding team, explain principles of team management, and compare leadership styles in global start-ups.