021 745 4277
info@oxbridgeacademyonline.edu.za
Public Relations: Principles and Practice
R6,900.00
This course delves into PR’s role in integrated marketing communications (IMC). It covers theoretical aspects and practical exercises, offering a global perspective with a focus on digital communication strategies. Learn to plan and execute PR programs, including research, budgeting, team management, digital technologies, and evaluation. This is an invaluable companion for PR professionals and students alike.
As an institution that is responsive to changing student requirements in certain sectors of the market, we have introduced an online option offering shorter courses. These courses provide quick wins for busy professionals and can fast-track careers in a matter of weeks or months. Professionals can stay at the cutting edge of industry-relevant skills development, as they compete in the dynamic 4IR (fourth industrial revolution) job market. Like our distance courses, our online courses allow you to register at any time. Studying is flexible and can be scheduled according to your needs.
COURSE DURATION:
12 Months
COURSE START DATES:
You can start studying this course at any time of the year as soon as you have completed your registration, you can get started. There are no specific registration dates!
COURSE INFORMATION:
Study Phase 1: Quiz 1
- Part 1: Public Relations in Context
- Integrating marketing, advertising, and public relations
- The role of public opinion and research in PR
- Public relations, ethics, and corporate social responsibility
- Part 2: Public relations and communications
- Strategic communication: theories and techniques
- Global PR communication
- Digital communication strategies
Study Phase 2: Quiz 2
- Part 3: Public relations in practice
- Planning and executing a PR program
- Public relations budgeting
- Motivating and leading PR teams
- Digital technology and PR
- PR research for evaluating the effectiveness
Study Phase 3: Quiz 3
- Part 4: Management Perspectives on Public Relations
- PR as a management function
- A PR perspective on project management
- Media relationship management
ASSESSMENT:
Work through the workbook. At the end of each Study Phase, there is a quiz to complete. You need to complete and pass each of the quizzes with a minimum of 70% to get a certificate. No restrictions on your attempts.
COURSE EXIT OUTCOMES:
1. Outline the interrelationship between marketing, advertising, and public relations (PR), describing their individual disciplines and collective integration.
2. Distinguish between different key disciplines of PR such as internal communication, public affairs, publicity, reputation management, crisis management, corporate social responsibility (CSR), and financial PR.
3. Contrast PR with marketing communication, advertising, and journalism, demonstrating an understanding of their unique roles and functions.
4. Discuss areas of PR practice, including their strategies and methodologies, and how they contribute to overall business objectives.
5. Motivate for the usage of either a PR consultancy or in-house PR practice, analysing the advantages and challenges of each approach.
6. Explain how public opinion is formed and influenced, and assess its impact on public behaviour and public policy.
7. Evaluate the relationship between mass media and PR, exploring the impacts of mass media on public opinion.
8. Apply theories of cognitive dissonance and threshold of consciousness to understand public opinion dynamics in PR contexts.
9. Analyse the impact of influencers on public opinion, developing strategies to engage and collaborate with influencers for PR objectives.
10. Develop and implement PR campaigns that effectively use media channels, target appropriate audiences, and achieve desired outcomes.
Enquire Now
RELATED COURSES
-
Social Media: A labour law perspective
R6,900.00Social Media: A Labour Law Perspective explores the complex interplay between social media and employment law, highlighting evolving legal challenges and employer risks like defamation and vicarious liability. The textbook examines how constitutional rights such as dignity, equality, privacy, and freedom of expression interact with social media in the workplace. It provides in-depth analysis of employer and employee interests, offering insights into effective social media policy implementation. This guide equips students with practical knowledge to navigate and manage social media within legal frameworks effectively.
-
Media Law and Ethics
R6,900.00Media Law and Ethics provides a thorough exploration of the intersection between legal frameworks and media practices. It covers South African and international laws, focusing on constitutional impacts, criminal law, explicit content regulations, and journalistic ethics. The text details the Protection of State Information Bill, emphasises media obligations in protecting freedom of expression, and discusses ethical issues such as defamation and privacy. This comprehensive guide prepares students to navigate the complex legal landscapes influencing modern media operations.
-
Getting Started with Brand Management
R6,900.00This Skill Set offers a comprehensive guide to brand management within the South African context. It highlights the brand manager’s pivotal role in strategy selection, design, sustainability, and auditing. The exploration extends to understanding brand equity, models, and methods for building brand value. Gain in-depth insights and practical knowledge essential for effective brand management in the dynamic South African market.