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Practical Entrepreneurship in South Africa
R6,900.00
Practical Entrepreneurship in South Africa equips students with essential skills to become successful entrepreneurs. The textbook explores the entrepreneurial journey from concept to execution, including product development, business planning, and marketing. It also delves into the practical aspects of running a business, such as financial and operations management, HR, and compliance with legal standards. By the end, students are prepared to launch and manage their ventures confidently, understanding both the challenges and rewards of entrepreneurship.
As an institution that is responsive to changing student requirements in certain sectors of the market, we have introduced an online option offering shorter courses. These courses provide quick wins for busy professionals and can fast-track careers in a matter of weeks or months. Professionals can stay at the cutting edge of industry-relevant skills development, as they compete in the dynamic 4IR (fourth industrial revolution) job market. Like our distance courses, our online courses allow you to register at any time. Studying is flexible and can be scheduled according to your needs.
COURSE DURATION:
12 Months
COURSE START DATES:
You can start studying this course at any time of the year as soon as you have completed your registration, you can get started. There are no specific registration dates!
COURSE INFORMATION:
This course contains a CourseBookTM, which is an innovative fusion of the traditional textbook and online course, combining quality educational content with an interactive, social learning experience to promote success. The course has been broken into three Study Phases (please see below). At the end of each study phase, there is a quiz that you are required to complete.
- Study Phase 1 Quiz:
- What is entrepreneurship
- Getting out the starting blocks
- Forming a business
- Developing products and services
- Study Phase 2 Quiz:
- Spreading the word
- Selling
- Cash is king
- It is in the numbers
- Study Phase 3 Quiz:
- Building a team
- Making it run smoothly
- Boring but important stuff
- Growing the business
- Online start -ups
- Case studies – myths, leaders and inspiration
ASSESSMENT:
Work through the workbook. At the end of each Study Phase, there is a quiz to complete. You need to complete and pass each of the quizzes with a minimum of 70% to get a certificate. No restrictions on your attempts.
COURSE EXIT OUTCOMES:
After completing this course, you should be able to:
- Define entrepreneurship and its significance in South Africa, including traits, skills, risks, and barriers.
- Generate and validate entrepreneurial ideas, create business plans, and develop elevator pitches.
- Evaluate business entities, outline legal requirements, and explain duties of owners, partners, and directors.
- Compare product-based and service-based businesses, emphasizing innovation, creativity, and research in development.
- Develop marketing strategies, including branding, advertising, public relations, CRM, digital marketing, budgets, and guerrilla marketing.
- Formulate sales strategies, detailing processes like lead generation, pitching, quoting, follow-up, closing, and managing salespeople.
- Manage cash flow, explain cash flow statements, and apply effective cash management techniques.
- Discuss accounting and finance, including key terms, working with accountants, and understanding financial statements.
- Recruit, manage, and motivate staff, describing team development stages and dynamics.
- Define operations management, covering health and safety, IT, supplier management, and administrative policies.
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