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Marketing Management Basics
R6,900.00
Delve into marketing management principles with this comprehensive Skill Set. It explores various facets, including the marketing environment, mix, strategy, public relations, and mass communication. Gain fundamental competencies crucial for the development and evaluation of effective marketing plans. Additionally, navigate the strategic landscape of digital marketing to round out your understanding of contemporary marketing practices. This holistic approach equips you with a well-rounded foundation in marketing management, preparing you to address the dynamic challenges of the field.
As an institution that is responsive to changing student requirements in certain sectors of the market, we have introduced an online option offering shorter courses. These courses provide quick wins for busy professionals and can fast-track careers in a matter of weeks or months. Professionals can stay at the cutting edge of industry-relevant skills development, as they compete in the dynamic 4IR (fourth industrial revolution) job market. Like our distance courses, our online courses allow you to register at any time. Studying is flexible and can be scheduled according to your needs.
COURSE DURATION:
12 Months
COURSE START DATES:
You can start studying this course at any time of the year as soon as you have completed your registration, you can get started. There are no specific registration dates!
COURSE INFORMATION:
This course contains a CourseBookTM, which is an innovative fusion of the traditional textbook and online course, combining quality educational content with an interactive, social learning experience to promote success. The course has been broken into three Study Phases:
- Study Phase 1 Quiz:
- Basic concepts in marketing management
- The internal marketing environment
- The external marketing environment
- Formulating a marketing strategy
- Study Phase 2 Quiz:
- Understanding ‘product’ in the marketing mix
- Understanding ‘place’ in the marketing mix
- Understanding ‘price’ in the marketing mix
- Understanding ‘promotion’ in the marketing mix
- The role of public relations and mass communication in business
- Study Phase 3 Quiz:
- Integration − formulating a strategic marketing plan
- What is digital media?
- Digital marketing within the broader scope of marketing
- Digital marketing strategy
ASSESSMENT:
Work through the workbook. At the end of each Study Phase, there is a quiz to complete. You need to complete and pass each of the quizzes with a minimum of 70% to get a certificate. No restrictions on your attempts.
COURSE EXIT OUTCOMES:
After completing this course, you should be able to:
- Grasp marketing’s evolution, core concepts, goods versus services, and addressing consumer needs and wants.
- Evaluate internal and external environments, their influence on strategies, and ethical marketing importance.
- Formulate objectives, craft marketing plans integrating research, segmentation, targeting, positioning, and marketing mix.
- Employ segmentation techniques, identify target markets, and develop effective positioning to differentiate products.
- Apply marketing mix elements — Product, Price, Place, promotion — adapting strategies for market impact.
- Navigate product management, ethical considerations, lifecycle adjustments, and craft distribution strategies for market penetration.
- Develop dynamic pricing strategies aligned with goals and demand, design promotional campaigns across various media.
- Implement public relations and communication strategies, employing ethical practices and leveraging communication channels.
- Integrate digital marketing within broader marketing, leveraging trends to enhance traditional strategies.
- Develop comprehensive digital marketing strategies, focusing on alignment, research, segmentation, and objective setting.
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