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Financial Management: A Marketing Perspective
R6,900.00
Empower students with financial management insights from a marketing perspective. Covering business objectives, the financial manager’s role, funding, time value of money, and working capital, this Skill Set delves into budget preparation, financial planning tools, and the impact of imports/exports. Gain a comprehensive understanding of basic financial management principles, laying the foundation for a successful career in the field.
As an institution that is responsive to changing student requirements in certain sectors of the market, we have introduced an online option offering shorter courses.
These courses provide quick wins for busy professionals and can fast-track careers in a matter of weeks or months. Professionals can stay at the cutting edge of industry-relevant skills development, as they compete in the dynamic 4IR (fourth industrial revolution) job market. Like our distance courses, our online courses allow you to register at any time. Studying is flexible and can be scheduled according to your needs.
COURSE DURATION:
12 Months
COURSE START DATES:
You can start studying this course at any time of the year as soon as you have completed your registration, you can get started. There are no specific registration dates!
COURSE INFORMATION:
This course contains a CourseBookTM, which is an innovative fusion of the traditional textbook and online course, combining quality educational content with an interactive, social learning experience to promote success. The course has been broken into three Study Phases:
- Study Phase 1 Quiz:
- The role of financial management in business
- Funding a business
- Leverage and capital structure
- The time value of money
- Study Phase 2 Quiz:
- Managing working capital
- Budgeting
- Basic costing
- Cost-Volume-Profit (CVP) analysis
- Study Phase 3 Quiz:
- Divisional performance evaluation
- Your business – a part of the global economy
ASSESSMENT:
Work through the workbook. At the end of each Study Phase, there is a quiz to complete. You need to complete and pass each of the quizzes with a minimum of 70% to get a certificate. No restrictions on your attempts.
COURSE EXIT OUTCOMES:
After completing this course, you should be able to:
- Analyze business objectives and financial roles, focusing on wealth optimisation and the financial manager’s key duties.
- Apply time value of money principles in marketing to inform financial decisions for campaigns.
- Prepare and evaluate business funding strategies for marketing initiatives and expansion.
- Explain leverage and capital structure’s impact on marketing financial planning.
- Define and manage working capital within a marketing framework to enhance profitability.
- Describe budgeting’s role in marketing, optimizing spend and achieving financial targets.
- Utilize cost-volume-profit analysis for marketing financial planning and profitability predictions.
- Calculate and differentiate product costs to inform marketing pricing and budgeting.
- Define responsibility accounting in marketing, tackling inter-divisional performance measurement challenges.
- Outline the global economy’s impact on marketing, including imports/exports and foreign exchange dynamics.
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