Event Management: Principles, Planning and Practice

You can start studying this course at any time of the year as soon as you have completed your registration, you can get started. There are no specific registration dates!

This course contains a CourseBookTM, which is an innovative fusion of the traditional textbook and online course, combining quality educational content with an interactive, social learning experience to promote success. The course has been broken into three Study Phases:

1. Study Phase 1 Quiz:
   • Event management and the law: Part 1
   • Event management and the law: Part 2
   • Event management and the economy
2. Study Phase 2 Quiz:
   • Procurement: Tenders
   • Organisation and staffing of events
   • Event facilities construction
   • Event logistics and site operations
   • Crowd management and control
3. Study Phase 3 Quiz:
   • Government events: Part 1
   • Government events: Part 2
   • International events
   • Celebrity events
   • Cultural festivals
   • Workshops and indabas

Work through the workbook. At the end of each Study Phase, there is a quiz to complete. You need to complete and pass each of the quizzes with a minimum of 70% to get a certificate. No restrictions on your attempts.

After completing this course, you should be able to:

• Apply legal and economic frameworks to event planning and execution, ensuring compliance and maximizing economic impact across various event types.
• Master the procurement and tendering process within legal confines, negotiating contracts effectively for goods and services critical to event success.
• Design organizational structures for events, and develop strategies for staffing, including recruitment, training, and management of permanent, temporary, volunteers, and contractors.
• Plan and execute event facilities construction and logistics, addressing permits, health and safety considerations, and ensuring efficient site operations.
• Implement crowd management and control strategies to ensure attendee safety, utilizing theories of crowd psychology and operational planning.
• Plan and manage specialized events including government tenders, international events, and cultural festivals, adapting to unique legal, cultural, and logistical challenges.
• Organize celebrity events, understanding the nuances of celebrity engagement, contract negotiation, and event execution to meet high-profile expectations.
• Leverage cutting-edge technologies and social media for enhanced event engagement, registration, marketing, and attendee experience.
• Incorporate sustainable practices into event management, promoting environmental responsibility and assessing the long-term impacts of events on communities.
• Evaluate events through rigorous post-event analysis, measuring success against objectives and leveraging feedback for continuous improvement.