Event Management in Focus

You can start studying this course at any time of the year as soon as you have completed your registration, you can get started. There are no specific registration dates!

This course contains a CourseBookTM, which is an innovative fusion of the traditional textbook and online course, combining quality educational content with an interactive, social learning experience to promote success. The course has been broken into three Study Phases:

1. Study Phase 1 Quiz:
   • Overview of business tourism for event management
   • Overview of incentive travel for event management
2. Study Phase 2 Quiz:
   • Conference management
   • Exhibitions – Part 1
   • Exhibitions – Part 2
   • Sports and events – Part 1
   • Sports and events – Part 2
   • Charity and fundraising events
3. Study Phase 3 Quiz:
   • Fashion events
   • Weddings
   • Entertainment events
   • Audiovisual systems
   • Events and technological innovation
   • Social media: a marketing and communication tool for events management

Work through the workbook. At the end of each Study Phase, there is a quiz to complete. You need to complete and pass each of the quizzes with a minimum of 70% to get a certificate. No restrictions on your attempts.

After completing this course, you should be able to:

• Understand business and incentive tourism, focusing on sustainable practices and the importance of convention bureaus.
• Plan incentive travel with objectives, risk management, and destination selection to motivate staff effectively.
• Gain skills in planning, marketing, and executing conferences, emphasizing impactful speaker and venue management.
• Develop skills to select, plan, and manage exhibitions, focusing on engagement and ROI through strategic site and display choices.
• Organize sports and charity events, addressing legal, safety, and fundraising strategies for positive community impact.
• Specialize in fashion shows and weddings, focusing on theme, marketing, budgeting, and cultural considerations.
• Manage entertainment and audiovisual setups, enhancing event experiences through technology and performer selection.
• Utilize technologies and social media to enhance events, employing tools for engagement, marketing, and analytics.
• Develop and implement social media strategies for event promotion, engagement, and analysis across platforms.
• Blend planning, execution, marketing, and evaluation skills across event types, incorporating sustainability and technological innovations.