Business Communication: Putting Theory into Practice

You can start studying this course at any time of the year as soon as you have completed your registration, you can get started. There are no specific registration dates!

This course contains a CourseBookTM, which is an innovative fusion of the traditional textbook and online course, combining quality educational content with an interactive, social learning experience to promote success. The course has been broken into three Study Phases:

1. Study Phase 1 Quiz:
   • The fundamentals of communication
   • Communication in the organizational context
   • Interpersonal communication
2. Study Phase 2 Quiz:
   • Digital business communication
   • Writing for digital and print
   • Writing business letters
   • Administrative and report writing
   • Language and editing
3. Study Phase 3 Quiz:
   • Visual communication
   • Verbal communication
   • Navigating workplace conversations
   • CVs, job applications, and interviews

Work through the workbook. At the end of each Study Phase, there is a quiz to complete. You need to complete and pass each of the quizzes with a minimum of 70% to get a certificate. No restrictions on your attempts.

After completing this course, you should be able to:

• Explain communication models and types, focusing on formal and informal processes within business contexts, incorporating linear, interactive, and transactional frameworks.
• Analyze organizational communication structures, identifying the flow and impact of multidirectional communication on organizational effectiveness and culture.
• Demonstrate effective interpersonal communication skills, emphasizing the importance of self-awareness, empathy, and active listening in building professional relationships.
• Achieve digital literacy, mastering the art of composing professional emails and utilizing digital tools for efficient business communication.
• Craft and refine business documents, applying principles of clear writing, editing, and proofreading to ensure professionalism in digital and print media.
• Design and deliver impactful presentations, leveraging verbal and visual communication techniques to engage audiences and convey messages effectively.
• Navigate workplace conversations with tact and professionalism, managing conflicts, feedback, and diverse interpersonal interactions constructively.
• Prepare career-enhancing documents, creating modern CVs and cover letters that reflect current trends and effectively market professional skills.
• Utilize visual communication strategies, identifying advantages and applications of visual aids in enhancing message clarity and audience engagement.
• Apply negotiation and persuasion techniques, employing strategic communication skills in interviews, salary negotiations, and stakeholder engagements to achieve desired outcomes.